Nutzer erleben Medien digital

How media develop the right strategy for digitization

One look at the news ticker of large daily newspapers is enough to reveal that journalism has taken on a new speed within the context of Covid-19. In addition to the effects on content, the pandemic is also reflected in the importance of the stability of media companies' IT infrastructure. In the course of Covid-19, our customer FAZ.NET recorded an 80 percent increase in the number of visits in March compared to the previous month. jambit is responsible for the operation of the FAZ.NET platform and has been supporting media companies such as SZ, F.A.Z. or Madsack Mediengruppe for years. From the selection and integration of the right publishing system to the migration of existing systems to the cloud and the implementation of the pay strategy.

From cloud migration to paywall strategy

Formerly only available as a printed newspaper in the mailbox, media are now available as text, video or audio offerings in the app, on the website or in the media library. A lifelong and loyal relationship between the reader and "their" newspaper has given way to a constantly available supply of news. Users expect information and stories they are interested in – in the optimal media format, at the right time and on the convenient device. At the same time, revenue models of publishers and media are changing in the digital age. Newspaper and advertising sales are declining and new opportunities are arising through online marketing and digital subscription models. This is changing the everyday working life of journalists and the questions that media decision-makers have to face. IT infrastructures of media companies are also affected, as they have to ensure the fast and reliable availability of the various formats.

How digitization changes the newsroom of media and the customer experience of the reader

Media decision-makers face many options when implementing a publishing product: publishers develop their own solutions or use fully integrated software publishing products such as Arc Publishing from Washington Post. The goal is to optimize both – the daily work of journalists and the customer experience of the reader. With the right software, editorial processes can be made more systematic and efficient. This ranges from content production and editorial planning processes to content distribution. The systems have to meet the constantly increasing demands on online journalism. On the reader's side, too, modern editorial systems enable an improved page structure, faster loading times or versatile functions for sharing.

Software projects in the media environment go hand in hand with change management. This requires a comprehensive knowledge of structures and stakeholders.

Franz Haßlberger, Head of Business Division Media, jambit GmbH
Medien digitalisieren die Customer Journey

Data-based decision-making bases for media companies

Publishers understand users better than customers and optimize the customer journey to integrate paywall solutions or online marketing potential into the sales funnel in a meaningful way. By segmenting reader groups based on historical data, digital publishing systems can distribute content, stories and information purposefully. Analysis options also ensure that editors and publishing teams are better informed, more resilient and able to make better decisions. Experience can also be gained by testing the content. Modern publishing systems already integrate A/B testing. This allows drawing conclusions that benefit editorial planning or channel-dependent publishing strategies. This also requires reliable website performance data as well as a basis that makes search engine optimization (SEO) possible – not only in terms of content but also technically. The inclusion of machine learning is also a key to leveraging the potential of digital revenue models. Solutions for the products and tools are available – but only few software partners have real experience in the actual implementation.

Implementation of publishing systems at the jambit case: Arc Publishing at RND.de

jambit recently supported the Redaktionsnetzwerk Deutschland in the development of RND.de based on Arc Publishing. This publishing suite is the foundation of the digital offensive of RND.de and is accompanied by a modernization of the newsroom. It is the working space of specialists from the editorial office, data, social media and marketing experts as well as audio and video managers. A wide variety of experts who are using the tool for interdisciplinary cooperation. All workflows are geared to an online first strategy.

With jambit, RND.de developed a complete web front-end. The presentation and delivery of content is responsive, compatible with AMP incl. PWA elements. For the reader experience, jambit integrated personalized features based on an Angular single page app. Functions that were not natively available in the Arc ecosystem were provided by jambit natively serverless in AWS with its own backend system.

jambit als verantwortlicher Implementierungspartner für Nachrichtenportal RND.de

jambit as digitization expert for media and publishing houses: software needs change management

With a 15-year-expertise in the successful implementation of software projects in the media sector, we know your specific challenges, speak your language and understand your goals. Media are in conflict between fourth power and business enterprise. Therefore, software projects in the media environment are also accompanied by change management. This requires comprehensive knowledge and sensitivity about structures and stakeholders in publishing houses.

Are you a media decision-maker and have questions about our services? Get in touch with our experts.

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